7 Easy Steps to Understand Social Media Optimization
Social media optimization (SMO) is a social activity which was aimed to drive traffic to particular site using social media platforms. However, SMO has gained the huge popularity amongst online marketers not simply because social networking has grown but, because SMO also enhances SEO performance. Quality and effective SMO will drive traffic from both social site referrals as well as from search engines.
The origin of SMO
The term Social media optimization was first used by Rohit Bhargava in 2006 in his article. The core focus was to drive traffic to websites from social networking sites. Basically, SMO is a method of optimizing a website and its content using social media and networking websites.
If you are planning your SMO activity, follow these seven simple steps and reap the...