Features of Mobile Application

The world today seems to run on apps. If it is something that people can interact with, an app is likely available for it. Well-designed apps are eye-catching and make users want to use them, while poorly designed ones are just frustrating and do not do what people want them to. While some basics such as usability, functionality, and layout help the user experience, one of the most complained about apps’ issues is the features, be it lack of expected ones or lousy use of those, which are there.

An excellent and functional application also narrows down to the mobile app development expert. The truth is there is no machine for mobile app developments even though there are templates, which people can use. Therefore, when one wants to get the best from an application, the surest way to realize that is having a top-notch developer. This, in essence, still brings a challenge because very few of them promise the best results, not to forget the fact that they are many as well.

Once anyone who wants an app has a basic idea of the layout, color, and scheme requirement, they can guide the expert to get the best possible app for them. The customers who will use the application and should it fail to meet their needs; a competitor might give them the answer. As such, here are the general features that define an excellent mobile application.


Many people have short attention time and will least likely use a difficult-to-navigate app. If customers or visitors to a given app cannot access their information quickly and easily, they will become frustrated and do it another way – possibly sing a competitor’s app. Transparent, uncluttered screens with obvious leads to the next step in the app process and no ambiguity improve the customer experience and encourage them to continue using it. An app must be easy to access and easy to use. Content and functionality need to be available with minimum user interaction.

Successful mobile apps satisfy a need. 

Any product needs to satisfy a need. When designing a mobile business app, the chances are that the owner wants to solve a problem. As such, during the mobile app development, it is not advisable to copy or replicate an existing app. Instead, it is a good idea to get an app that is unique and solves a problem to which it is intended. 

Customization Ability

Today, one of the top definers of an excellent mobile app is the customization feature. The application owner should allow users to customize the app the way they want it and find fit. That can be as simple as giving them control over the fonts and the colors. Alternatively, it could be allowing users to save their favorites. Customization provides the user with a sense of ownership. Once they have the app that they like it, they will be less willing to switch to using a competitor’s app.

Fast performance

Fast loading screens are vital. No one likes waiting, mainly when all they have to look at is a screen-loading symbol, and this frustration soon gives way to boredom resulting in a decision to seek something better. Mobile app users are often multi-tasking, so if an app takes too long to load or perform a function, users will switch off and do something else instead. Speed means an appropriate set of graphics and not fetching large tables and databases. Please keep it simple and keep it quick. That is why it is an excellent idea to do a performance test before releasing the app to the user. Performance testing is a crucial part of a mobile app development cycle as it also helps the developer make changes that might be necessary.  

Develop for both Android and iOS 

Mobile phone users are split between android and ios phones. Therefore, it is essential to develop mobile apps for both Android and iOS. Cross-platform development tools reduce the total cost of development and make the app available to a broader audience. While this was a challenging task in the past, especially for the IOS, it is so easy today,

Social Media Integration

Most people are using social media today, notably the youth who are even fond of users of applications. Social media integration is, therefore, necessary for most types of mobile webs. The app can allow users to sign to common platforms like Twitter, Facebook, and Instagram. This tool is crucial to the buying and selling product applications or general service providers who use social media for marketing.


Make it easy for users to leave feedback. It creates a sense of involvement, and it shows that the business listens to its customers. It should be simple for a user to leave reviews and comments. This may also include encouraging users to comment about their experience with the app and functionality performance.  


Through feedback, the application owners can sort out how to make the app more relevant to their customers and send out updates periodically. This means that the owner ends up with a better product and responds to security issues as they arise. Updates keep the app fresh and give the user more of what they want.

Search options

It sounds simple, but many apps miss this important feature considering that many users use it. The ability to search either the app or the internet is essential, and while it is not going to work so much for game-based apps, it is necessary for the business and social variety.


Internet security is becoming an ever-increasing issue, and the same applies to every app. Safety is an absolute must with many applications storing personal and sensitive information or credit and debit card details. The app security must be watertight rather than something that only comes after instances like hackers attempting to:

  • Place malware into apps and onto devices where it can access data and steal screen lock passcodes.
  • Intercept sensitive information traveling over the network.
  • Steal customer data for identity theft or fraud.
  • Get hold of private business assets.