Tag: social media

In the digital age, businesses can't afford to ignore the role of social media in promoting their products or services. A powerful tool for building your brand and connecting with your audience, social media can significantly improve your online sales if used effectively. Here are five practical ways to leverage this platform to your advantage. 1. Understand Your Audience First things first, to effectively market your products or services on social media, you need to know who your audience is. This includes demographic data such as age, gender, location, and interests. Once you have a clear picture of who your target audience is, you can tailor your content to meet their specific needs and preferences. Speaking of understanding your audience, many online marketers overlook the im...

(CNN)Whether you’re on Facebook, Instagram, Snapchat, What’s App or Twitter, the way you communicate with friends today is changing. Keeping in touch is no longer about face to face, but instead screen to screen, highlighted by the fact that more than 1 billion people are using Facebook every day. Social media has become second nature — but what impact is this having on our brain? Reward circuitry In a recent study, researchers at the UCLA brain mapping center used an fMRI scanner to image the brains of 32 teenagers as they used a bespoke social media app resembling Instagram. By watching the activity inside different regions of the brain as the teens used the app, the team found certain regions became activated by “likes“, with the brain’s reward center becoming especially ac...