3 Strategies for Supporting Customers in Rural India
As of 2019 estimates, over 65 percent of India’s population lives in rural parts of the country. These customers should be a focus for companies that do business in India, as their purchasing power continues to grow substantially each year. By 2025, it is estimated that the consumer market in rural Indian consumers will increase to $100 million (up from $12 million in 2016).
Part of this growth is due to increased manufacturing jobs moving into rural India. As more jobs move in, fewer people have to leave if they want to find reliable work that pays them at least a living wage. Another significant factor is the recent telecommunications advancements that have brought internet access to rural India.
Here are three strategies for companies that want to tap into this new market to cons...