The Secrets To Pokémon Go’s Success”
Whether you like it or not, Pokémon Go is one of the highest-grossing apps in recent history. Like most, you probably found out about this revolutionary game by bumping into a group of millennials who seemed even more obsessed with their phones than usual. The penny really dropped for me when I saw a grown man in a Pikachu onesie lingering around the edge of a war memorial. Love it or loathe it, we can certainly learn a few things from the success of Pokémon Go.
First of all, the nostalgia of the Pokémon franchise. This franchise has been raking in a lot of capital since it was first created, but we haven’t seen it explode like this since the late nineties. This is when every millennial was barely out of diapers, mobile phones resembled bricks, and Gameboys were among the highest gross...