Significance Of Market Research and Analysis As A Part Of Digital Campaign
The advent of the internet as a selling channel has completely changed the business scenario today. It opens up huge opportunities of growth by connecting businesses with massive audience base. As a result, every business looks to adopt a digital strategy to avail the maximum benefits of the various online selling channels. A conventional digital campaign is a mix of strategies such as Search Engine Optimization (SEO), Pay per Click (PPC), Search Engine Marketing (SEM), Social Media Marketing (SMM), and more.
However, digital marketing has evolved over the years and marketers are experimenting with personalized approaches to make the campaigns more effective and result-oriented. As personalization becomes the core of marketing, market research and analysis have emerged as the most vita...