What Is Google Ads & How Does It Work? A Comprehensive Explanation
Introduction
Nowadays, with digital technologies, advertising has far surpassed these boundaries and has found its way into the dynamic worlds of the internet in no time. Among the many digital advertising platforms, Google Ads dominate. This complete guide will explain what Google Ads are and how they work, focusing on how PPC (Pay-Per-Click) advertising can take your business to the next level.
 Understanding Google Ads
Google Ads, formerly Google AdWords, is a powerful digital advertising tool designed by Google. This medium allows businesses to put up advertisements on search engine results pages by Google and across its advertising network. The philosophy behind Google Ads is that of pay-per-click advertising—a person who is supposed to pay only when a user clicks on an adve...