4 Business Intelligence Tools For Digital Marketers
A major obstacle for marketers today is being able to properly interpret their analytics data. The task is a hard one for marketers as marketing efforts are, by nature, difficult to understand in terms of impact, revenue or dollars.
But at the same time, top company executives are pushing marketers for more quantifiable metrics. A 2014 report found that six in 10 marketers were feeling pressure from top-level management to be more data-driven.
Yet this has led to a rise of technologies and tools in recent years that help marketers measure their ROI. But the sheer number of these business intelligence tools (BIT) flooding the market may be overwhelming for the common digital marketer who is aiming to better understand the numbers.
They’re looking for answers to questions...