A significant portion of your audience won’t see your postings if you post on any of the social media platforms when they aren’t active. Instagram’s algorithm is continually changing, which makes matters worse. Additionally, it moves posts with high interaction levels to the front of the stream, hiding less well-liked posts. You might be publishing at the incorrect time if you’re not receiving the interaction levels you desire on Instagram (or, worse yet, are met with silence).
Many companies have examined engagement analytics for millions of Instagram posts globally to determine the ideal time to post on the platform. We’ve compiled this study below to give you a schedule of when it’s best to post on Instagram in 2023. Apart from this you should also follow social media marketing strategies to gain even more followers.
When to post on Instagram the most effectively (in your time zone)
- 5 a.m., 11 a.m., and 1 p.m. on Monday.
- 9 a.m., 1 p.m., and 2 p.m. on Tuesday.
- 3 a.m., 9 a.m., and 11 a.m. on Wednesday.
- Thursday: from 5 to 6 am and 11 to 1 pm.
- 7 a.m., 11 a.m., and 2 p.m. on Friday.
- 9 a.m. on Saturday.
- 1 a.m., 7 a.m., and 6 to 8 p.m. on Sunday.
In this article, “most frequently” refers to a time that was mentioned in at least two of the five newspapers as having the “highest engagement” or “high engagement” for Instagram posts.
When should I upload reels to Instagram?
Posting Reels at any time of day is a no-brainer if you want to increase your Instagram following and engagement. Reels can receive up to 300% more engagement than typical Instagram videos, according to our analytics. Reels have been shared with our 170k-follower Instagram community for more than two years. The ideal posting times for Instagram Reels, according to our research, are 9 AM and 12 PM, Monday through Thursday. This timing is according to the social media marketing strategies.
Tips for choosing the ideal moment to publish on Instagram right now
- Examine your most successful posts
First, decide whether you want to increase brand exposure or user engagement. Depending on your objectives, you might take a different strategy to scheduling your Instagram posts. Which of your older blogs got the most traffic? When did they go up? Do these posts differ from the ones that get liked? What do the statistics say about the content that has the most engagement?
- Check the peak internet activity times for your audience.
To find out when your followers are scrolling through their feeds, check at your stats next. We must understand our audiences as marketers. On Instagram, college sports fans may use social media in a completely different way than IT execs that wake up at four in the morning.
- Take into notice when another creators post
Your competitors may conduct some of the same calculations and experiments as you, depending on your industry. You may keep an eye on what’s working for others by engaging in social listening or even a thorough social competitive analysis.
- Post according to the time zone of your audience
If your audience is international or you are located outside of the “usual” time zones, your best time to post can end up being three in the morning. May we recommend that you automate your Instagram postings rather than setting some rather nasty alarms? You may ensure that your posts are published on Instagram at the appropriate time every day by using a scheduler.
- Over time, continually present yourself
To fully benefit from this knowledge about your target audience, it’s crucial to be methodical with your posting. Yes, occasionally posting a few hours early than normal might not result in a startling increase. However, as evidenced by our research, the timing of your Instagram posts does matter, and regular scheduling will eventually produce results.
Your audience will like and interact with your content once they become accustomed to seeing your brand appear on their feed. Keeping up with Instagram helps you develop credibility, trust, and deeper connections with your audience. The Instagram algorithm can tell whether you’re connecting authentically with your followers, which ultimately helps your company.
When is the ideal moment to share something on Instagram?
By conducting your own research and experimentation, you may determine the ideal time for you to publish on your Instagram account based on your target audience, your content, your industry, and the purpose of your posts. To find the exact timing see the social media marketing strategies.
Start by studying the demographics of your followers using Instagram analytics, and then analyze the posting schedules of your top rivals to determine what is effective for your particular sector of the market. When your audience is most likely to be online is when you should post and which day of the week is optimal. Typically, this refers to the early hours of the day when people are just waking up and reaching for their smart phones, during lunch breaks, and in the late hours of the day when people browse through their phones after work.
You have a decent chance of appearing in a user’s Instagram feed when they first open the app by posting in the early hours of most weekdays. However, you might have greater success posting throughout the working day or at lunchtime if you’re aiming to reach professionals or B2B firms with business Instagram profiles. This will help you catch their attention when they’re focused on their jobs.
Is posting on Instagram in the morning or at night preferable?
According to us best times to post on Instagram, the morning is the greatest time to publish. However, keep in mind that averages may not accurately represent your specialty or the behaviors of your target audience. For instance, you might be a yoga business that posts Friday night Instagram Reels of various restorative yoga sequences and sees a high engagement rate. Despite the fact that Friday night is often not a good time to post, it can be ideal for your brand. Even though studies suggest that morning posts get higher interaction, your brand can be the exception.
You want your message to reach the appropriate individuals at the right time, even though posting in the morning versus the evening may not have a significant impact on interaction levels. This is why you should also think about the content of your posts.
A daily lunch offer, for instance, might be shared by your sandwich restaurant on Instagram stories. The best results will generally come from posting before noon. If you post in the afternoon or evening, it will be too late for those morning tummies that are growling.