SEO (Search Engine Optimization) is the process of attracting traffic on particular site by implementing certain techniques
This process helps you rank high on search engine result pages (SERPs). The higher your pages rank on search engine results pages, the more traffic your site will get. Nowadays, it is not difficult to find a SEO service provider as there are many companies which are offering SEO services.
If you want to increase your search traffic, here is the ultimate list of on-page optimization factors you should bear in mind while optimizing your content posts-
Title of the blog post!
The first and most important on-page factor that really plays important role in deciding whether the blog posts will be doing well on search engines is its title. Make sure that you are using targeted keywords or phrase in the Title tag. Keep in mind not to repeat the same keyword in title tag so that it won’t give a spammy feel. Also, the characters length of title should not exceed 65 Characters that too with spaces.
When writing your post, you can break the content into smaller paragraphs to make it easier for readers to read. These paragraphs can be given heading H1, H2, H3, H4, etc.. H1 tag should be used in heading tags and rest other H2, H3 and H4 etc. can be used to highlight various headings, sub-headings and other important points. Search engines will use these tags to determine the important part in the content. Also, don’t repeat H2 or H3 tags too many times in the content as it is considered as negative SEO technique.
In order to improve the reputation for search engines, you should use search engine friendly contents. Avoid using symbols, special characters, brackets and comma’s as part of your cotent URL. Most of the times, you should be using numeric from 0-9 and alphabets in your URL structure. Use dashes to differentiate two strings in URL structure. Smaller URLs seem to perform better in search engine results, but it is not the only factor. URLs that contain targeted keywords, also works well. The location of these keywords also matters.
The keyword density 1.5% along with LSI keywords is advisable. The main keyword should not be used more than twice in the whole content. You can use once in first paragraph and then in the last paragraph. To highlight important keywords and phrases in your post, you can use bold, italic and underline. Also, the keywords should be relevant which will help the search engines to understand what the content is about.
It is important to add unique and relevant meta keyword as well as meta description within each of your content. Again, your targeted keyword should be used once in the meta keyword and meta description section. You can make a meta description tag which will work as a summary for your content post. But, keep in mind to limit meta description length to 160 characters with spaces. For better Click Through Rate (CTR) in search engines, experts of SEO services write user friendly meta description tags.
Use of Images!
Image optimization is an important factor in driving huge traffic to the particular site. Keyword in alt text in image and image title make your content post more focused and targeted. You can add one or more images to the post. Targeted keyword can be used as part of image title, image alt text etc. Images can make your content more interesting and captivating. It is recommended to add small size images because big size images can slow down the speed of the web page.
Linking out to external websites!
Apart from linking to your own website, it would be great idea to linking out to external websites. It will help your blog readers to get relevant and detailed information about the topic you are currently targeting about. While linking out to outer websites, it is important to link to trusted websites only. And, if you are suspicious about the popularity or authority of a website, you can use nofollow tag to evade passing the search engine rankings and page ranking to the bad neighbors.
You can link out your blog to related blog posts to send additional page ranking and traffic to them. By doing so, you will force the blog readers to spend more time on your blog. But, do not overdo it. You should use keyword rich anchor text while linking out to your own blog pages as it will aid the linking posts perform better on Google and other leading search engines for their targeted anchor texts. Moreover, keep variation when inter linking your post but Google should not feel confused with two similar posts for same target Keyword.