Why Did Swiggy Increase Its Platform Fee Amid High Customer Demand?
Swiggy, an Indian online food delivery giant, recently raised its platform fee from Rs 2 to Rs 3. As per the report of The Economic Times, Swiggy's confirmed that they are providing a Rs 2 discount once the platform fee reaches Rs 5, which indicates that the fee could rise further in the coming months.
Apart from Swiggy, its rival Zomato also levied its platform fee of Rs 3 ahead of the competition and high operation charges. However, customers with a Swiggy One membership can still avail of free food and grocery deliveries after making an upfront payment. It might also affect the market demand and the company's unlisted share price. This blog will discuss why Swiggy increased its platform fee amid high customer demand.
Reasons Behind Swiggy's Decision To Increase Platform Fee
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