To plan a digital marketing strategy this year, you must prepare for the uncertain future. After the pandemic, things are different for business owners in the ecommerce industry. Folks are unable to predict how you can stay ahead of the curve. Nevertheless, understanding the latest digital marketing trends for 2021 can be the right step.
Look further at the predictions and trends of digital marketing for 2021. It may help you plan your marketing strategy this year and grow your ecommerce business.
The Latest Digital Marketing Trends For 2021
By covering the top-most digital marketing trends for 2021, we wish to help you outpace your competitors. Add these to your list and plan your strategy, keeping every trend in mind.
Programmatic Advertising Adds Conversions
When marketers use programmatic advertising, they automate ad purchase. It is a strategy to target a particular audience quickly by the means of artificial intelligence. For instance, this year real-time bidding – a type of programmatic advertising will continue to rise.
With this faster and effective automation, business owners can increase conversions while decreasing the cost of customer acquisition. You must capitalize on this trend to stay on top of your competition.
Conversational Promotion Brings Customers
For a long time, chat bots are ruling websites. Most often, customers prefer chats at stores to avail special discounts. For instance, an electronics brand will offer you Cartridge People discount codes in the conversation only to make sure you finalize an abandoned cart.
Many brands are using chat bots to embrace conversational marketing. This year, Chabot technology is available across multiple channels. With this step, brands can directly connect with customers on their terms. You can benefit from this feedback-driven model by satisfying your audience at the end of the discussions.
Video Marketing Is Modernizing
In today’s era, video marketing is necessary to keep up with the promotions. Among all the latest digital marketing trends for 2021, visuals play an important role. According to Biteable,
- 81% of businesses utilize videos as a marketing tool
- 94% of marketers who use videos plan to continue this year
- 61% of advertisers see videos as a very important part of their strategy
- 74% of marketers say videos have a better ROI
- 72% of consumers prefer to learn about a product through videos
Keep in mind; YouTube is not the only platform for video marketing. You can use this method on every social media platform. Besides the popular channels like Facebook, Twitter, Instagram, and LinkedIn, you can also prefer TikTok as a rising platform in 2021.
Visual Search Excites Users
The trend of visual search is growing every day. Folks are fond of uploading images to perform a specific search and get better results. Some platforms make a successful use of visual search. You can look forward to these and plan your marketing strategy accordingly.
Google Lens
This visual search engine by Google is getting popular this year. It recognized landmarks and objects through a camera app. You can snap home goods or clothing and find where to buy them, take picture of paintings in the museum and learn about the artist online, scan barcodes to find product details, and do much more with Google Lens.
Pinterest Lens
Interestingly, Pinterest has taken hold of visual search too. You can find Pinterest Lens by this social network and use it to pictures of an item to learn where you can purchase it online. It helps users to search relatable pins and boards.
Bing Visual Search
By using the Bing Visual Search, folks can search specifically for an element inside a picture. For instance, you wish to purchase a lavish lighting fixture in a travel blogger’s latest picture. You can use this tool to find details about this particular piece in their photo.
Social Media Stories Attract Audience
After the launch of ‘My Story’ by Snapchat, Facebook and Instagram came up with their stories. Last year, YouTube also joined the league with their specific story format ‘Reels.’
Therefore, stories are among the latest digital marketing trends for 2021. You can use these and work on the Fear-Of-Missing-Out plan. While stories disappear after a particular time period, you have the opportunity to attract all curious viewers.
This trend will help you to increase brand awareness, bring traffic on your website, connect with younger audience, and do much more.
Are You Ready To Plan Your Strategy For 2021?
The latest digital marketing trends for 2021 will help you plan an effective digital marketing strategy for your business. Grow your ecommerce venture after the pandemic and work on every successful way to stay in competition.
There are much more trends to follow this year. Nevertheless, it is necessary to pick the right ones for your brand. Please share your views about these trends in the comments below.