Do you have an in-house marketing team? Are you wondering if you should outsource your marketing to a third-party company? An estimated 300,000 jobs are outsourced by American companies. Most small and medium-sized businesses do not have the resources to hire a full-time in-house marketing team. Here we will take a closer look at the benefits of outsourcing of your companies marketing.
The Time Factor
Every aspect of your marketing strategy can easily be handled by your marketing team. It is extremely rare to have a solitary team member that possesses the skill to take care of all of the marketing functions—if you were to find this individual the demand on their time would be severe. Outsourcing gives you access to a team of marketing professionals that have a plethora of marketing skills and industry insight.
Keep in mind that in-house workers go on vacation and have sick days, and your marketing is in limbo until their return. A third-party marketing team will strategize and implement your marketing schedule—regardless of who is out of the office.
Reduced Staff Expense
When building a team that will handle marketing in-house, you have to employ at least two or more employees to tend to the marketing plan continuously. Aside from the payroll savings, the technology and software needed often come with costly user subscriptions.
When you outsource your marketing to a third-party team, you don’t have to cover the expenses for subscriptions, because they already have the technology and subscriptions needed.
Leave it to the Experts
Of course, no one knows more about your business than you and your team, however marketing experts have a way of creating strategies and copy that echo the voice and sentiment of the client. They are experts at crafting offers that are appealing to the intended audience.
The knowledge of the various markets and sectors and knows the best approach for marketing for these areas. If part of your marketing strategy involves content creation in the form of expert articles for your blog or website, SEO consulting services can assist with your traffic and lead generation strategy.
By hiring an external marketing team, you can pay closer attention to other aspects of your business. Whether you are in need of a few articles or blogs, social media management, printed materials, rebranding, or website maintenance, the marketing team can handle the full scope of the task. With outsourced marketing, you can rest assured that your marketing schedule is being executed promptly.
Not all marketing teams are created equal. It is your job to do your due diligence before hiring a team. Make sure that the company you choose specializes in the sector that you do business in. There are quite a few companies out there that specialize in team marketing. Shop around before settling with one company. A good company will have plenty of examples and samples of past work.