The success of your e-commerce website depends a lot on the search engine optimization (SEO) strategies you apply to it. It doesn’t matter whether your company is a start-up or an established firm. In order to maximize the profitability of your e-commerce website, you will have to focus on the SEO aspect. To ensure that your e-commerce website doesn’t lose out in the competitive online arena, you need to minimize your SEO errors as much as possible. Here are 7 common SEO mistakes that your e-commerce website must avoid to attract traffic and improve revenue:
#1. Having no product description
An e-commerce website that doesn’t provide a description of its products can be regarded as a cardinal sin in the world of SEO. There is more than one reason to provide comprehensive and coherent descriptions of the products listed on your website. Without product descriptions, your customers won’t have any idea about the items. Even if they are interested in a particular product, they may not make the purchase due to the lack of information regarding it.
Another important reason to include product descriptions on your website is to increase the chances of your site’s ranking on the search engine pages. If you want to increase the visibility of your website on Google and other search engines, provide a description of each and every product you are offering to sell through the website.
#2. Uploading duplicate or wrong product descriptions
It’s said that something is better than nothing. In that sense, duplicate or wrong product descriptions may seem to be better than having no descriptions at all. But having duplicate or incorrect product descriptions can do more harm than good to your website. Copying descriptions from your competitor’s website can get you penalized by search engine giants like Google. This can directly hamper your chances of making it to the top of the search engine page rankings.
Incorrect descriptions are a complete no-no for the customers. Such descriptions can make them go away from your website and never return. Having correct and unique product descriptions will help you to attract the attention of your customers and convert visitors into sales. If you want to know more about e-commerce conversions, read this article.
#3. Not having SEO-friendly product titles
Given that there are countless e-commerce websites, most products are sold on more than one website under different brand names. The products you sell on your website may not be unique but you need a unique name to attract the attention of your online customers. The best way to go about the task is to come up with SEO-friendly titles for your products.
Place your keywords in the title in an effective manner. But make sure that you do not come up with something that seems more like a keyword search term rather than a product title. You can get help from customer surveys. Understand how customers search for a particular product on the search engines and then come up with your unique product title.
#4. Ignoring product reviews
Product reviews are one of the essential features on your e-commerce website that can improve your sales graph. Just imagine that you are interested in buying a new cell phone from an online store. But you are not sure whether the model you are planning to buy has a good user interface or not. Reading the reviews of customers who bought the model can help you to make your decision.
Product reviews help customers to gain knowledge about the products from a user’s perspective. Also, reviews enable your product pages to remain alive as customers will be reviewing the products every now and then. From the SEO optimization perspective, this can be very helpful for your website. Product reviews will help bring more visitors to your website and help you to reach the peak of search engine rankings.
#5. Lacking ways for social media sharing
There’s no way to ignore social media in today’s time. People are using various social media platforms to express their interests, dissatisfaction, and happiness over everything they are doing in their lives. This includes the things that they are buying online and their shopping experience on various online stores as well. If you don’t want to miss out on the large chunk of potential customers that can be attracted by this method, you need to provide ways to link up with the social media platforms.
This means you need to have share buttons through which your products can be shared on the social media. This will increase the reach of your website and help to draw in targeted traffic as well.
#6. Not having a blog
If content is king, then a blog is the place where a larger audience can view your king. Having a blog can help you to post content with internal links to your product pages. But make sure that you have quality content on your website. It’s not a good idea to talk directly about your products. Rather, think of topics that can help people to know more about the products and the industry you are related to. This way, you will be able to create opinions among your readers and help them to make informed decisions.
Also, you need to keep your blog updated. This will help bring traffic to your e-commerce website. Do not forget to place your keywords on your blog to attract targeted traffic.
#7. Paying no attention to updating your website
To make sure that you stay ahead of your competitors in the search engine rankings, you will have to keep your e-commerce website updated. SEO is all about keeping your website optimized so that visitors are drawn to it. If you think that you can forget about your website once you upload the products and customers start visiting your site, then you are wrong. You need to keep monitoring and touching up your site so that your pages do not lose their rankings.